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April 23, 2014

Why does “strategic focus” work?

In the latest McKinsey Quarterly three authors report on their research on what successful companies do. They identify 4 recipes of successful companies, that “reflect a […]
July 11, 2014

IT & Marketing the relationship you can no longer ignore

Earlier this year I looked at why, if IT could not report to the CEO, then reporting to the Chief Marketing Officer makes good, if unconventional sense. Enter […]